The image below is an example of a typical Google My Business profile from one of the top restaurants from the image above. Google My Business is a free tool for business owners to manage and optimize their business’ profiles on Google Maps.Ī Google My Business profile typically includes your business’ name, location, and hours of operation. This increases visibility, and increases the likelihood of consumers visiting your business and making a purchase. You can think of it like this: if your Google Maps marketing strategy is focused on optimizing your Google My Business profile for search results, Google will take note of this and show your business in the Local 3-Pack for relevant queries relating to your company. These three businesses are what Google considers to be most relevant based on the search query and the location where the search is being conducted. The image below is an example of a Local 3-Pack for a restaurant query in Cambridge, MA. Local 3-Pack is the first three businesses shown in search results that Google considers to be most relevant based on a user's current location or the location where they’re searching. Google Maps marketing is beneficial for large and small businesses alike, especially because of Google Maps Local 3-Pack. Ranking higher in search results in turn increases business visibility and drives revenue. Google Maps marketing is a process where businesses include relevant information in their Google My Business profile, like hours of service and customer reviews, to rank higher in search results.
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